EE // Unfinished
‘Unfinished’ by Ellen White is the official autobiography of England Women's greatest ever goalscorer. Except this story doesn't end in glory. It ends abruptly in her teenage years.
At the exact age 121 girls drop out of sport every day in the UK. With her career highlights thrown into darkness by online hate throughout the rest of the book. The book received national media attention making it all the way up to the UK Government. Who have since committed to ensuring the new Online Safety Act legally requires social media companies to protect users from the scourge of online abuse.
Creatives: Ollie Agius / Pete Ioulianou / Nathan Crawford / Dani Wolf / Ryan Belmont
Role: Creative Director / Designer
Leica // M - Monochrom Campaign
Campaign for M - Monochrom, a Leica camera that only makes black and white photography.
Role: Art Director
Nike // miscellaneous
A selection of some works that I did for Nike, such as:
1 - Campaign for the Brazilian team at the 2012 Olympics
2 - Campaign to launch the new jersey of the Brazilian Team
3 - “Mandingas“ short doc film about the superstition of the Brazilian Football Team players before the World Cup
4 - "Make the difference" campaign starring Nike-sponsored football players who were competing in the playoffs of the Brazilian championship
5 - "Pegasus +25"
Magazine insert to promote the 25th Anniversary Special Edition of the legendary Nike Air Pegasus.
Each page featured a running story, told by the shoe's 'point of view'. Five stories, one for each emblematic moment in Nike Pegasus' history. In the end, a blank page invites the reader to write his own story and become part of the dynasty.
Role: Art Director
Pinacoteca Museum // Radical Women Exhibition
Radical Women: Latin American Art, 1960–1985 presents the work of 120 women artists and collectives active in Latin America and the United States during a key period in Latin American history and the development of contemporary art.
Role: Creative Director
Creatives: Rafael Freire / Murilo Melo
Miami Ad School // Miscellaneous
1 - “I want you” Graphic Design Classes
A survey of students newly enrolled in design courses showed that interest in the area stems primarily from the visual character of the work. To promote the design course for Miami Ad School, we created a free poster exhibition within one of the country's top museums: the São Paulo Pinacoteca. The 30 posters are interpretations of the famous poster "I Want You" by James Flagg. A call to support the cause of graphic design.
Role: Designer / Creative Director
2 - “You will get paid” campaign
Role: Creative Director
Creatives: Igor Cabó / Rodrigo Adam
3 - “no excuses”
A series of posters to encourage Miami Ad School students to produce their own graphic pieces. We did everything without any external resources, using only the school's own computers and printers.
Role: Designer / Creative Director
Nike Football // Corinthians Integrated Campaign
Role: Art Director
Leica // M-Monochrom Stealth Posters
Posters produced with green fluorescent ink that glows in the dark, promoting the arrival of a special edition of Leica M Monochrom, which also has details in green that make it easier to use the camera in environments with reduced lighting.
Role: Art Director
Guaraná Antartica // "The Book of Wara'ná"
The stories, production facts, and the Amazônia Legend behind Brazil's most popular soft drink.
Role: Creative Director
Creatives: André Brandão / Fabiano Higashi / Pedro Gabbay
Nike // Running Campaign < Addiction >
Role: Art Director
Pinacoteca Museum
“There is no right.
There ir no wrong.
There is art.”
The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.
A frequent misconception of the population is to believe that one must understand art in order to attend a museum. To change this perception, communication demystifies the act of appreciating the work of art, inviting the spectator to make his own interpretation.
Role: Creative Direction
Creatives: Daniel Duarte / Fernando Marar
Marie Curie // The Wish List
The end of the road. It comes for us all. But when you’re prepared for the end of life, you’re also preparing loved ones for the life ahead. To show the importance of this, we used the one person the entire world relies on. Set to the backdrop of a powerful new Liam Gallagher track, we did the unthinkable.
(For my non UK-friends, Marie Curie is the country’s leading provider in end of life care).
Role: Art Director
NBA // Hoop Cities
Visual identity for NBA Hoop Cities, an eight part docuseries that explores the culture, history and connective power of basketball in Europe.
Creatives: Nathan Crawford / Dani Wolf / Kris Miklos / Jay De Silva / David West / Steven Tinkler
Role: Art Director / Head of Art
London Film Academy // “Clown” and “letter”
Role: Creative Director
Creatives: Rodrigo Adam / Igor Cabó
Leica // 2019
A short film and a print campaign to honor photojournalists, professionals who risk their lives to bring us images that illustrate the facts of real life.
Role: Art Director
Peta // Don’t fence me in
Humans have been stuck inside for a short time, yet some are already complaining about their freedom. Using the topicality of the lockdown, we launched a global campaign around an issue that everyone can finally relate to.
The animated film, social and OOH ran in the UK, US, Australia, Germany, France, The Netherlands and Spain.
Campaign highlight: Ricky Gervais liked the film on Twitter. Bastard could’ve at least shared it, no?
Animation: Lightfarm Studios
Role: Art Director / Creative Director
Trident
Trident Fresh Campaigns
“UHU, Refresh”
“Extra layer of refreshment”
Role: Art Director / Creative Director
Mizuno // miscellaneous
Role: Creative Director
Creatives: André Fuku / Charles Faria / Rodrigo Visconti / Pedro Hefs / Daniel Duarte / Rafael Beretta
EE // Not her problem
Running throughout the UEFA Women’s European Championships, the campaign features members of the all-star squad as it looks to inspire men into becoming allies for women, showing that social media abuse is not something women should face alone.
The graphic and visual ID design was developed in partnership with Plant Studio.
https://rvksp.com/
Creatives: Sarah Heavens / Will Brookwell / Nathan Crawford
Role: Creative Director / Head of Art
43º Creative Club Annual // Concept and Art Direction
In 2019, I was chosen to be the art director for the 43rd annual of the Brazilian Creative Club.
“Creativity is dead. Long live creativity”
Algorithms, formats, personalizations, data, clusters, six seconds, absolute truths that change every second.
Gurus, prophets, research.
The executioners of creativity are getting stronger and stronger.
Assassins of the outstanding.
Bureaucrats of the deja vu.
Do they want us to languish in mourning?
Fools.
We will appropriate the mourning.
And not out of grief.
But to celebrate its immortality.
Because with each stabbing, creativity is reborn.
With each wound, it not only flourishes, but multiplies.
Paradoxically, the more it is made a victim, the stronger and more important it gets.
Not only because it keeps being, the only escape for this mass creativicide, but also because it is the only one that can invent the next way of coming out unscathed.
Long life!
∞
F/Nazca Saatchi & Saatchi // Visual identity
The strenght of the identity lies in the modernist aesthetics derived from the agency’s building (designed by Isay Weinfeld). Also the agency’s interior design evokes an art gallery mood with tons of white space. By removing all that wasn’t essential, we sticked the visual system to this minimalist aestethics which runs deep in F/Nazca Saatchi & Saatchi’s soul.
Role: Creative Director
Creatives: Marcelo Almeida / Marcelo Ribeiro
SOS Rainforest // IDC
SOS Mata Atlantica is a popular N.G.O that helps preserve The Brazilian Rainforest.
Role: Art Director
Pinacoteca Museum // Ron Mueck Exhibition
Role: Art Director
Mizuno Running // Wave Creation Technology
Role: Art Director / Designer
Leica // Hostage of memory
In this campaign, we encourage people to click more to stop being hostages of their own memory.
Which distorts, kidnaps and mutilates our recollections.
Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.
Role: Creative Director
Creatives: André Fuku / Charles Faria
D&AD // Next Awards 2016 Campaign
“Are you next?”
Role: Art Director / Designer
Mizuno // Running Legs
Role: Art Director
Skol Beer // miscellaneous
Role: Art Director / Creative Director
Creatives: Dudu Barcellos / Rodrigo Adam / Babi Puttini / Wander Tosta / Murilo Melo / João Viegas / Rafael Genu / Gustavo Nardini / Rodrigo Cotellessa / Leandro Dolfini
Google Chrome // Campaign
Role: Art Director
D&AD // Next Awards 2017 Campaign
Every pixel counts
Role: Art Director
Annecy // 100 Years in 100 seconds
Cent ans en 100 secondes (A century in a hundred seconds) is a campaign that honours the 100 years of brazilian animation in its biggest event, Festival International Du Film D'animation, in Annecy, France. The film features the last century of brazilian production in only a hundred seconds, including iconic characters from advertising to cinema. The final result shows in a chronological line the famous mouse from 'Castelo Rá-Tim-Bum' (Famous show in the 90's) to Cuca, the main character from 'Boy and the World', nominated for Best Animation Film in the Oscars. Also, during the festival, the city was filled with posters and billboards inviting attendees to watch the film and get to know better brazilian work.
Role: Creative Director
Creatives: Luiz Brodo / Mica Moran / Marcelo Almeida
Alfa Romeo // O2 The Pulse
Visual identity for Alfa Romeo, part of the O2 The Pulse project, an interactive exhibition at the O2 arena in London.
Role: Art Director / Head of Art
Honda // miscellaneous
Role: Art Director
BT // Broadband Nightmare
Campaign for BT home broadband.
We made a TV commercial and also some dolls inspired by the characters from the film, that were sent to digital influencers. They had a built in broadband blocker, capable of blocking out any Wi-Fi, as well as a BT broadband booster, so that you can switch between broadband haven and broadband nightmares with the flick of a button.
Taking advantage of the arrival of Halloween weekend, we launched a teaser campaign on social media with the dolls inserted in classic horror movie scenes.
Role: Art Director
