Annecy // 100 Years in 100 seconds

Cent ans en 100 secondes (A century in a hundred seconds) is a campaign that honours the 100 years of brazilian animation in its biggest event, Festival International Du Film D'animation, in Annecy, France. The film features the last century of brazilian production in only a hundred seconds, including iconic characters from advertising to cinema. The final result shows in a chronological line the famous mouse from 'Castelo Rá-Tim-Bum' (Famous show in the 90's) to Cuca, the main character from 'Boy and the World', nominated for Best Animation Film in the Oscars. Also, during the festival, the city was filled with posters and billboards inviting attendees to watch the film and get to know better brazilian work.

Role: Creative Director

Creatives: Luiz Brodo / Mica Moran / Marcelo Almeida