Leica // Hostage of memory

In this campaign, we encourage people to click more to stop being hostages of their own memory.

Which distorts, kidnaps and mutilates our recollections.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Role: Creative Director

Creatives: André Fuku / Charles Faria